"SEO and SEO scoring are intricately connected when it comes to boosting sales and driving traffic to your e-commerce online store. Before we delve deeper into the specifics of each, it's important to clarify the differences between the two concepts.

When most people think of SEO, they often focus solely on keyword research. However, SEO actually encompasses a wide array of topics and strategies, which can make it quite complex and challenging to master effectively.

A question we frequently receive from first-time sellers is whether it's necessary to engage in SEO practices beyond just keyword research. Our answer is a definitive yes, and here are several compelling reasons why expanding your SEO efforts is essential for long-term success:
  For new sellers on platforms like Lazada or Shopee, gaining visibility can be a challenging endeavor, especially if you’re not a well-known brand. The great advantage of SEO is that, while it may require significant effort initially, it ultimately helps maintain your visibility to customers over time. This means that once you establish a solid SEO foundation, you won’t have to work as hard to stay noticed as you did at the beginning.
 

While we acknowledge the value of PPC ads, their effectiveness is greatly enhanced when combined with organic strategies like SEO. Additionally, paid advertising only provides benefits during the active campaign period; once it's over, its impact fades entirely.

In contrast, although SEO requires considerable effort, its benefits are long-lasting. Think of SEO as the foundational support for your brand; without this solid groundwork, even a multimillion-dollar company can face significant challenges.
 

Selling online is more challenging than traditional sales methods. You can’t simply pursue customers to promote your products. While sharing your links on social media is an option, overdoing it can lead to being seen as a spammer, which harms your brand's reputation.

To succeed in online sales, you need three key elements: quality products, compelling product listings, and effective SEO.

Ultimately, if people don’t know you exist, they won’t be able to find you or make a purchase, no matter how much you hope for it. This highlights the crucial role of SEO, leading us to the concept of SEO scoring.


 

1. What Is SEO Scoring?
 

SEO scoring is closely connected to search rank tracking, making them two vital components of online visibility. Before you can effectively track your search rank, it's crucial to have a clear understanding of your current SEO score. Just like you would regularly monitor your search rankings, keeping an eye on your SEO score is equally important for gauging your online performance.

So, what exactly does an SEO score represent? In simple terms, it serves as a metric that evaluates how both the visual and technical aspects of your online store contribute to your overall search engine optimization efforts. This score provides insights into your store's effectiveness in attracting visitors and converting them into customers. By assessing your SEO score, you can identify areas for improvement, ensuring that your store remains competitive in the ever-evolving online marketplace.


2. What Factors Influence Search Rank on Shopee?


In addition to the technical elements of SEO, your product listings significantly impact your search rank, alongside your store's overall performance. Here are some key attributes of your Shopee store to consider: To begin, revisit your keyword research, as your product title must include relevant keywords. This is the first thing customers will notice, so select keywords that accurately describe your product. Think of the product title as a competition—whichever title effectively communicates the product will attract more clicks from customers. Incorporating keywords into your bullet points is also essential, but accuracy is crucial. Misleading bullet points can negatively affect your product reviews. Including hashtags in your product description is vital, as they enhance your searchability, even for buyers using Google to search for products.

In addition to bullet points, keywords should be distributed throughout your product description. However, avoid keyword stuffing, as this can harm your SEO score.

Shopee’s search algorithm considers both SEO and your store's performance. Higher sales for a particular product often result in better visibility, as Shopee tends to promote listings with greater sales numbers.

The same principle applies to product reviews; listings with more positive feedback are prioritized in search results.

Although some product listing attributes are optional, it's highly advisable to complete all of them. Buyers appreciate products with comprehensive information, which can lead to improved sales and reviews, ultimately resulting in a higher search rank.


3. Where Can You Find Your SEO Score?

Your SEO score isn’t information you can easily access from your Lazada or Shopee account. Calculating your SEO score involves a specific formula.

For those with their own eCommerce websites, determining this score typically requires examining factors like domain authority, site load time, sitemaps, robots.txt, meta content, headers, tags, and on-site content. You may also need to test some of your keywords to get a comprehensive understanding of your SEO score.

However, as a seller on Lazada or Shopee, accessing your SEO score directly is not feasible, as these platforms primarily focus on sales.

Fortunately, by subscribing to Split Dragon, you can gain exclusive access to your SEO score for each of your products on Shopee and Lazada, along with a variety of other features designed to enhance your overall SEO performance.

If you're interested in exploring SEO scoring, Split Dragon offers a 7-day trial period, allowing you to test the waters before committing.



4. Conclusion

For e-commerce sellers, SEO is a very powerful and practical tool. Proper use can bring unexpected results. In addition, you can also use other tools to increase the sales of your Shopee store, such as BigSeller.

BigSeller is a free Southeast Asian e-commerce Omnichannel system that provides e-commerce sellers with one-stop e-commerce solutions such as collection and relocation, product listing, order processing, inventory management, financial data, automated operations, and overselling prevention, helping sellers achieve multi-channel sales growth in a more efficient way.

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