According to ComScore, Shopee Malaysia ranks among the top ten most visited websites in the country and is the number one e-commerce platform, with TikTok Shop and Lazada closely behind. BigSeller has also become the preferred e-commerce ERP for Malaysian online sellers.
Analyzing shopping behavior on Shopee Malaysia not only helps to understand the shopping habits of Malaysian consumers but also provides insights into the unique shopping patterns across different regions of Malaysia. The country is divided into eleven states, two federal territories, and three federal districts, with East Malaysia and West Malaysia forming the two major regions. Click Here to Register BigSeller For Free!👈
Key Shopping Habits and Trends:
Data from Shopee Malaysia shows that most Malaysians prefer shopping between 9 PM and 11 PM, marking the peak of online activity as consumers relax and browse for products. However, in Putrajaya, shopping is more common around midday, likely due to the area’s unique work-life patterns.
The highest volume of orders comes from urbanized regions like Selangor and Kuala Lumpur, reflecting the concentration of digital consumers. Meanwhile, in regions such as Perlis, Kedah, Penang, and Perak, fast-moving consumer goods (FMCG), including cosmetics, account for about one-third of all orders, highlighting a strong demand for everyday essentials.
The highest volume of orders comes from urbanized regions like Selangor and Kuala Lumpur, reflecting the concentration of digital consumers. Meanwhile, in regions such as Perlis, Kedah, Penang, and Perak, fast-moving consumer goods (FMCG), including cosmetics, account for about one-third of all orders, highlighting a strong demand for everyday essentials.
Discount Culture
Shopee Malaysia uses discounts and promotions to attract shoppers, with FMCG items priced about 25% lower than in offline stores, making them highly appealing. This price advantage drives online shopping popularity.
BigSeller Malaysia data confirms that discounts influence consumer behavior and boost sales. Sellers on platforms like Shopee can leverage this discount culture to align with consumer expectations and increase revenue.
BigSeller Malaysia data confirms that discounts influence consumer behavior and boost sales. Sellers on platforms like Shopee can leverage this discount culture to align with consumer expectations and increase revenue.
Regional Preferences
Certain regions in Malaysia, like Kelantan, Pahang, and Terengganu, show strong demand for baby products such as toys, diapers, bodysuits, and breast pumps. These areas are key markets for sellers specializing in baby items.
Understanding regional preferences allows businesses to tailor marketing strategies and target these areas to meet local demand and tap into the growing baby product market.
Understanding regional preferences allows businesses to tailor marketing strategies and target these areas to meet local demand and tap into the growing baby product market.
Malaysia's E-commerce Growth
Malaysia's stable business environment and advancing technology have fostered a strong e-commerce ecosystem, driven by a young, tech-savvy consumer base. Platforms like Shopee, Lazada, and TikTok, along with ERP systems like BigSeller, support sellers in scaling operations efficiently.
The e-commerce sector continues to grow rapidly, fueled by rising demand for convenience and a wider product range. E-commerce ERPs like BigSeller are essential for streamlining operations, helping sellers manage high order volumes and minimize costs.
The e-commerce sector continues to grow rapidly, fueled by rising demand for convenience and a wider product range. E-commerce ERPs like BigSeller are essential for streamlining operations, helping sellers manage high order volumes and minimize costs.
By understanding shopping habits and regional preferences, e-commerce businesses can better serve Malaysian shoppers. Tools like BigSeller help online sellers optimize operations, manage inventory, and reduce errors, while providing insights into customer behavior.
Analyzing data-driven trends allows businesses to make informed decisions, positioning them for growth and success in Malaysia’s competitive online marketplace. Click Here to Register BigSeller For Free!👈